Get Qualified Home Care Leads with AI — Faster & Smarter
Groweasy helps home care agencies and senior living advisors generate exclusive private pay leads using AI-driven campaigns. Launch hyper-local ads, auto-create compassionate creatives, and receive verified family inquiries instantly

Why Traditional Home Care Lead Generation Fails
Most agencies waste budget on shared lead vendors and generic ads, struggling with low-quality inquiries and high competition
Shared & Unqualified Leads
Most purchased leads are sold to 5+ agencies or lack funds for private care. We stop the "race to the bottom" bidding wars
High Client Acquisition Costs
Generic "senior care" keywords are expensive. Without AI optimization, your Cost Per Admission (CPA) skyrockets
Slow Speed-to-Lead
Families in crisis hire the first agency that answers. Leads go cold instantly without automated routing and alerts
AI That Brings You Verified Private Pay Clients
Groweasy uses predictive AI to target adult children seeking immediate care solutions, filtering for intent and budget.
High-Intent Targeting
Target active decision-makers searching for "dementia care," "24-hour home care," and "respite services" in your local zip codes
Localized & Compassionate Ads
Auto-generate high-trust ad creatives that resonate with families. Speak directly to the needs of your local community
Instant Lead Notifications
Send verified inquiries directly to your Intake Coordinator via SMS, Email, or CRM to book the assessment first
Built for Growing Home Care Agencies
Empower your agency with a complete marketing suite designed to streamline client acquisition, reduce manual work, and maximize your ROI—no technical expertise required
Quick Campaign Launch
Launch campaigns for Alzheimer’s, Post-Op, and Companion Care in minutes using pre-built, high-converting templates
AI Ad Copywriter
Generate empathetic, HIPAA-conscious ad copy and banners automatically. No design skills required
Smart CRM Integration
Seamlessly export leads to your scheduling software (e.g., AxisCare, ClearCare) or sales team instantly
ROI & Analytics Dashboard
Track your Cost Per Lead (CPL) and scheduled assessments in real-time. Know exactly where your marketing budget goes
How It Works
- 1
Connect Accounts
Link your Meta (Facebook) and Google Ads accounts securely in seconds.
- 2
AI Builds Campaigns
Our AI generates targeted audiences and compassionate creatives for your service areas
- 3
Capture Inquiries
Custom lead forms verify care needs, timeline, and budget before you even call
- 4
Convert to Clients
OLeads are delivered instantly for faster follow-up and higher conversion rates
Trusted by Care Providers Nationwide
We reduced our acquisition cost by 40% and stopped buying shared leads. GrowEasy is a game changer for private duty agencies.
The ability to target specifically for dementia care needs helped us fill our schedule with long-term private pay clients.
Frequently Asked Questions
Start Generating Exclusive Home Care Leads Today
Launch AI-driven campaigns, attract verified private pay inquiries, and grow your agency without the hassle of traditional marketing.